
0assJ2£2&£ 
Book _j 6vT>3 



Improvement 



Zbe flDemorp Co., 

"ftew SJorfc. 



Gbc Improvement 



OF THE 



The faculty of memory is of such im- 
portance to all, that any means towards 
intelligently developing its powers for the 
acquirement of knowledge, cannot fail but 
to be of universal interest. In regard to 
the cultivation of the memory, Prof. 
Blackie, in " Self-Culture," says " It is ot 
no use gathering treasures if we cannot 
store them ; it is equally useless to learn 
what we cannot retain in the memory. 
Happily, of all mental faculties, this is that 
one which is most certainly improved by 
exercise ; besides, there are helps to a 
weak memory such as do not exist for a 
weak imaginatfon or a weak reasoning 
power." 

*1 



SbcDD's natural /Ifccmovv? /llbetboD 



The subject of improving the memory 
has been, unfortunately, the cause of the 
invention of numerous mnemonic systems, 
often ingenious and curious in construc- 
tion, but utterly impracticable for general 
use. Educated men, therefore, until re- 
cently, looked with well grounded aversion 
upon any artificial method of aiding the 
memory, and very generally have been of 
the opinion, that the invention of a really 
practical system of mnemonics was almost, 
if not quite, an impossibility. 

Discoveries and inventions are announced 
constantly in the various fields of scientific 
research, and because little, if any progress 
has been made in the past, in connection 
with the subject of memory improvement, 
is no reason why the subject should not be 
successfully treated now. 

The claims we make for our Memory 
Method, will appear impossible to many, 
judging from the mnemonic system of the 
past, but, 



ZTbe Ibemoty Company, 1Rew Jfjorfc, 



SHEDD'S NATURAL MEMORY METHOD 

can hardly be compared with any other 
mnemonic system, as it makes use of a pe- 
culiar principle never heretofore practically 
applied to a system of mnemonics. By 
the use of this principle every possible ob- 
jection heretofore urged against the mem- 
ory methods of the past, is completely 
overcome, and the speedy and sensible im- 
provement of thp memory is successfully 
accomplished. * 

Our Method developes and strengthens 
the rational memory, and in a manner pe- 
culiar to itself, arouses interest in the sub- 
ject to which it is applied, thus securing 
the absolute attention which is such an 
important factor in the formation of a re- 
tentiye memory, it also successfully brings 
into action those important faculties of 
the mind, the imagination and the judg- 
ment. 



SbC&&'0 natural /ftcmorv? /Ifcctbofc 

vve do not Claim 

that any person unconditionally, can im- 
prove their memory by a careless perusal 
of the system without any degree of atten- 
tion and application, but we do claim, that 
any person of ordinary ability, anxious to 
aid their memory, can, by the use of the 
jimple helps which our method supplies, 
make astonishing progress in the acqui- 
sition of useful knowledge, such as would 
be impossible in the same time, without 
our method. 

Although the method may be called an 
artificial system, still the artificial aid is so 
slight as'to be scarcely apparent. 

A COMPLETE COURSE OF MEMORY 
TRAINING, 
is furnished in four lectures entitled " The 
Education of the Memory," supplemented 
by a number of carefully prepared mem- 
ory lessons for home study. The lectures 
are brief and to the point, written in lan- 
guage so plain that any person can under- 
stand them. The first lecture is entitled 



<Lbc Aemots Company, iRcw gorfc, 

THE PHYSICAL AND MENTAL QUALIFICA- 
TIONS OF A GOOD MEMORY. 

It presents the more necessary elements 
in physiology and mental philosophy 
which relate to the memory. The fol- 
lowing synopsis of a portion of the sub- 
jects considered will give a general idea 
of the manner in which the subject is 
treated : Memory, its Importance, An- 
cient Memory Culture, Effect of Civili- 
zation on Memory, The Brain, Sleep, 
Recreation, Best Time for Memorizing, 
Relation of the Senses to Memory, Atten- 
tion, Ordinary and Aggravated Mind- 
wandering, Cause and Cure, Interest, 
Over-application, A Selecting Memory, 
Association, Condensation, Questioning, 
How to Remember what we Read, Classi- 
fication, Exercising the Memory, Trusting 
the Memory, Memory Tricks Condemned, 
Effect of Light Reading on the Memory, 
Advantages and Disadvantages of Learn- 
ing by Rote, Mental and Physical Fatigue, 
Memory's Power Limited, Do we ever 
Forget ? Marvels of Memory. 



SbcCWs Natural Acmorg /foctbofc 



The second lecture, comprises much curi- 
ous and entertaining matter regarding 
memory culture, and is entitled an 

OUTLINE HISTORY OF MNEMONICS 
presenting a brief sketch of the leading 
mnemonic systems, both ancient and mod- 
ern, showing wherein they fail to practi- 
cally aid the memory. To this is added 
various aids to memory belonging to no 
particular system. A part of the subjects 
treated in this lecture are as follows: 
What are Mnemonics? Symbolism, Power 
of Words, Figures, Simonides, Jewish 
Mnemonics, Dr. Richard Grey's System 
with applications, Feinaigle's Method with 
illustrations of its use, Fauvel-Gouraud's 
System with applications, Later Memory 
Systems, Rhyme as a Memory Help, Allit- 
eration, Musical Memory, Syllable Memory 
or Abbreviated Articulation, Memory Key- 
Words, How to Remember Names and 
Faces, Dr. Johnson's Method ; Locality 
Memory, Art of Forgetting, Learning too 
Quickly. 



Sbe fl&emorg Company, Iftew fforiu 

The third and fourth lectures comprise 

THE PRINCIPLES OF SHEDD'S NATURAL 

MEMORY METHOD 

and its application to Biography, Geo- 
graphy, History, Chemistry, Natural Phil- 
osophy, Coins, Weights, Measures, Ad- 
dresses, Order in a Series, Memory Cal- 
enders, etc., etc., etc., and also including 
a novel method of studying Biogr; phy. 

Every student in the course, whether at- 
tending the lectures in person or receiving 
them by correspondence, receives a set of 
seventy-two 

MEMORY LESSONS FOR HOME STUDY, 

by the use of which he may rapidly ac- 
quire proficiency in any study to which 
they apply. These lessons form a distinct- 
ive feature of our method, giving superior 
advantages to the pupil, furnished by no 
other system. The lessons include almost 
i, 800 practical applications of the method 
including 



SbcDD's natural flbcmorg .flfcetboD 



HISTORY. 

AMERICAN DISCOVERIES AND SETTLEMENTS. 

HISTORY OF THE UNITED STATES, 

PRESIDENTAL SUCCESSION. 

HISTORY OF ENGLAND. HISTORY OF GERMANY 

HISTORY OF GREECE, HISTORY OF ROME. 
HISTORY OF ENGLISH LITERATURE, 

HISTORY OF AMERICAN LITERATURE. 



POLITICAL GEOGRAPHY. 

POPULATION OF THE GLOBE, RELIGIOUS STA- 
TISTICS, WEALTH OF NATIONS, POPULATION 
OF PRINCIPLE COUNTRIES, THE LARGEST 
CITIES IN THE WORLD, RAIL-ROAD DIS- 
TANCES FROM NEW YORK. 



PHYSICAL GEOGRAPHY. 

LATITUDE AND LONGITUDE OF THE PRINCI- 
PAL CITIES IN THE WORLD. 
AREAS OF CONTINENTS AND OCEANS, AREA 
OF PRINCIPAL COUNTRIES. LENGTH OF 
PRINCIPAL RIVERS. HEIGHT OF MOUN- 
TAINS. ALTITUDE OF CITIES. 
MEAN TEMPERATURE AND RAIN FALL. 



tlbc /ifcemonj Company, 1Re\v Both, 



NATURAL PHILOSOPHY. 

PROPERTIES OF BODIES, PENDULUM, WATER- 
WHEELS, ATMOSPHERE, SPECIFIC GRAVITIES, 
SOLIDS AND LIQUIDS, THERMOMETER, TEM- 
PERATURES AT FUSION, STEAM, WIND, 
ELECTRICITY, 
METRIC SYSTEM. 

CHEMISTRY. 

ATOMIC WEIGHTS OF THE SIXTY-FOUR ELE- 
MENTARY BODIES. 



BIBLE STUDY. 

OLD TESTAMENT HISTORY. LIFE OF CHRIST. 

NOTED PASSAGES OF SCRIPTURE. 
PARABLES OF CHRIST. 

BOOKS OF THE BIBLE 



MICELLANEOUS. 

WEALTH OF NATIONS. VALUE OF FOREIGN 
COINS. CELEBRATED MONUMENTS. 
NOTED BUILDINGS. GREAT INVENTIONS. 

EDUCATIONAL REFORMS. 

CURIOUS AND INTERESTING FACTS. 



SbcCO's natural flfccmor^ /ifeetfcoc) 

Although our Home Lessons give 
applications only to the preceeding sub- 
jects, the Method is applicable also to 

ACOUSTICS, AGRICULTURE, ANATOMY, ARITH- 
METIC, ASTRONOMY, BOTANY, 
DYNAMICS. ENTOMOLOGY, GEOLOGY, 
HYDRAULICS, METEOROLOGY, 
MINERALOGY, NAVIGATION, ORNITHOLOGY, 
PHRENOLOGY, PHYSIOLOGY, 
TYPOGRAPHY, ZOOLOGY, 

and many other subjects. 

Any intelligent student can readily form 
his own applications of the Method. 

MIND-WANDERING. 

To those who are troubled with mind- 
wandering our method offers an almost 
sure and speedy remedy, by strengthen- 
ing the mental faculties and restoring them 
to their natural condition. 

To those who find that their power of 
giving absolute attention to a subject, is 
defective, the method commends itself, as 
its study is sure to give to any subject to 
which it is applied, a peculiar interest 



vibe Memory Company, Hew l!>orfe. 



which secures a measure of undivided at- 
tention almost, if not wholly impossible 
by any other means. 

WHAT ARE MNEMONICS? 

Webster's definition is " The art of mem- 
ory ; the precepts and rules intended to 
teach the method of assisting the mem- 
ory," he also defines the word, mnemonic 
as " Assisting the memory/' 

IN ANSWER TO THE QUESTION 

Is Shedd's Natural Memory Method a 
System of Mnemonics ? 

We answer, decidedly it is, as it gives 
genuine assistance to the memory. 

OBJECTIONS TO MNEMONIC SYSTEMS. 

The principle objections to the mne- 
monic systems of the past have been that 
they are complicated. Their principles 
requiring great power of the very faculty 
whose weakness they are supposed to aid. 

Laborious, imposing upon the learner 
the task of learning many things having 



GbcDS's IRatuval /llbemorg /ifoetboD 

no direct bearing upon the subject he is 
studying. 

Nonsensical, burdening the memory 
with ridiculous associations and irrevalent 
matter. 

Unnatural, as they in reality weaken the 
natural memory in place of strengthening 
it. 

The above and all other valid objections 
to mnemonics are successfully met by 

SHEDD'S NATURAL MEMORY METHOD, 

the principle features which are worthy of 

note in the method, are that 

It is Simple, no other method of aiding 
the memory is based upon such exceed- 
ingly simple principles, any child can 
readily master them. 

It is Permanent, its principles, once 
learned, will never be forgotten. 

IT IS SCIENTIFIC, based upon acknowl- 
edged standard physiological principles. 

It IS NATURAL, and not a system of arti- 
^.cial trickery. 



XLbc /ftcmorE Gompane, iftcw ffiorfc. 

IT is Rational, founded on common- 
sense principles, using no senseless sen- 
tences, no ridiculous associations. 

It is Practical, not a useless element in 
the entire method. 

It IS Concise, embodying " infinite riches 
in a little room/' 

It is Honest in its claims, making no 
promises it cannot fulfil. 

It is Accurate, giving results which are 
absolute certainity. 

IT is Rapid, by its extreme simplicity 
and brevity, one is enabled in a very 
short space of time to accomplish re- 
sults, impossible by the more compli- 
cated methods. 

It is Entertaining, imparting valuable 

information in an interesting manner. 
It is Original, employing a peculiar 
principle, never before practically ap- 
plied to a system of mnemonics, and is 
not an enlargement, abridgment or modi- 
fication in any way of the systems of 
Simonides, Grey, Feinaigle, Gouraud, 



Sbe&D'a natural dfcemorg /HbetboD 



Pick, Loisette, or any later teachers of 
' Memory. 
It is Economical, in that it is one of 

the greatest mental labor-saving devices 

ever invented. 
IT IS MNEMONIC, as it gives genuine as- 
istance to the memory, without any of 

the hindrances so generally common in 

most so-called memory aids. 

PRINCIPALS, TEACHERS AND SCHOLARS 

alike find in Shedd's Natural Memory 
Method an invaluable aid for assisting 
them to readily commit to memory facts 
which have heretofore been looked upon 
as almost impossible to permanently 
memorize. A peculiar interest is awakened 
in any study to which the Method is ap- 
plied, by which the attention is secured 
and most vivid impressions made upon thq 
mind. 



ttbc flScmotfi Compattfi, t\cw Both, 

COLLEGE PROFESSORS, TUTORS AND 
STUDENTS 
find that a limited amount of careful study, 
accompanied by the use of our method, 
accomplishes results, which would be im- 
possible in the same length of time, with- 
out the Method. 

IN ENTRANCE EXAMINATIONS FOR COLLEGE 

young men and women find, in our course, 
help which is invaluable to them, and not 
only at that time but throughout their 
college course they will find innumerable 
helps in our course of memory training. 

SHEDD'S NATURAL MEMORY METHOD 

recommends itself especially to the atten- 
tion of all 

PARENTS 

who desire their children to make as rapid 
progress in their studies as is possible 
without "cramming." 

Our Method, it should be distinctly un. 
derstood, is 



SbcDD's tftatural /IfccmorE /ifcetboD 

NOT A "CRAMMING METHOD," 

as no effort is made to force upon the 
pupil's mind facts to be retained for a 
short time only, the sole object of the 
Method is to permanently store the mind 
with valuable knowledge, and this it accom- 
plishes successfully. 

It is a noteworthy fact that our Method 
has received the endorsement of a large 
number of the 

LEADING EDUCATORS OF THE COUNTRY. 

this, alone, should remove all doubts from 
the minds of all fair-minded persons, as to 
whether it is a valuable educational aid. 

BACKWARD PUPILS. 

can, by the use of our Method, rapidly ac- 
quire a proficiency in their studies hereto- 
fore impossible. There is no pupil, Low- 
ever backward in his studies, but can 
readily learn and remember all the princi- 
ples of our Method. We especially recom- 
mend our thorough course of Memory 



Zbc flicmorv? Company, 1Re\v Borft. 

Training to all whom the benefits of an 
early education have been denied, but who 
are determined to acquire an education, 
and who realize the difficulty of perma- 
nently remembering their studies. 

ELDERLY PERSONS, 

who realize that their powers of memory 
are failing, find in Shedd's Natural Mem- 
ory Method, an efficient means of strength- 
ening their failing faculties. The sim- 
plicity of the method is such, that its prin- 
ciples are speedily mastered, by those 
whose natural powers of memory are ex- 
tremely limited, this, together with the 
fact, that the method secures absolute at- 
tention to the subject under consideration, 
specially recommends it to those who, 
although past middle life, desire to im- 
prove their minds, by the permanent ac- 
quisition of useful knowledge, but find it 
extremely difficult, and at times impossi- 
ble to do so, on account of their lack of a 
retentive memory. 



SbeOD's Waturat /ifcemotE AetboD 



CLERGYMEN, S. S. SUPERINTENDENTS, 
Y. M. C. A. SECRETARIES, S. S. TEACHERS 
AND BIBLE STUDENTS, 
all acknowledge the difficulty of perma- 
nently remembering any extended amount 
of Bible Chronology. The usefulness of 
such knowledge is undisputed, yet so great 
is the difficuly of remembering it, that the 
amount which most possess is astonish- 
ingly small. To all who desire to com- 
pletely master Bible Chronology, it will be 
a matter of interest to learn that, in our 
course of Memory Training, especial at- 
tention has been given to this subject, and 
it is now within the power of all 

SUNDAY SCHOOL SCHOLARS 
to be first-class Bible students, having at 
their ready command a knowledge of Bible 
History, which to those unfamiliar with 
our Method, will appear marvellous. The 
simple yet striking manner in which this 
knowledge is imparted to the student, 
makes this study one of interest and 
profit. 



Ubc /tocmort? Company, 1Re\v l|)orft. 



ALL PUBLIC SPEAKERS 
with the aid afforded by our method, can 
readily remember a vast fund of striking- 
illustrations, bv the use of which their 
efforts can be successfully supplemented. 

EVERY INTELLIGENT PERSON 

is anxious to improve his memory. To 
those whose memory is already good, the 
use of our method so enlarges and strength- 
ens their memory as to make it marvellous 
in its accomplishments. 

BUSINESS MEN 
find, by the application of Shedd's Natural 
Memory Method, a simple and sure way of 
memorizing important business addresses, 
in such a manner as to make them impos- 
sible to be forgotten. Book-keepers use it 
to remember ledger-pages, addresses, etc., 
prices of goods, etc., etc. 

LADIES 
making calls find the same application 
useful in permanently fixing in the mem- 
ory, the addresses of friends. 



SbeDD's Batural /Ifoemorg /Ifcetbofc 

EVERY READER OF HISTORY 

who desires to permanently fix in his mem- 
ory the result of his reading, will find, in 
our Method, a means by which he can suc- 
cessfully accomplish it. 

SCHOOL TEACHERS 
will find, upon investigation, that the 
course of Memory Training given by the 
Memory Company, will be not only an in- 
valuable aid to the cultivation of their ow r n 
memory, but also a practical help which 
they , can conscienciously recommend to 
their pupils. 

An opportunity is offered by which any 
teacher may, without any interference with 
their regular school duties, learn the system 
free of charge, and all teachers are re- 
quested to apply for our Teacher's Circu- 
lar, which contains matter of special inter- 
est to them. 

OUR PROTECTION 
In order that the system may not be im- 
perfectly taught by irresponsible parties, 



Gbc Oemors Company, l\c\v Borft. 

and that our rights as proprietors of the 
system may be protected, all pupils sign 
an agreement, that they will use the sys- 
tem for individual use only. 

TIME REQUIRED. 

We cannot guarantee any specified time, 
in which pupils can thoroughly and practi- 
cally master the entire Method and its 
various applications. 

The progress made depends largely upon 
the willingness to learn, and the amount of 
time the student is able to devote to 
study. 

The principles upon which the Method 
is founded, are exceedingly simple, and we 

arantee that any person can thoroughly 
understand and successfully learn the key 
to the system in less than half an hours 
study. 

THE COST 

Doubtless, the question will arise to 
many, " Can I afford it ? " We think, how- 
ever, after careful thought as to the many 



SbcdCTs Batural Memory /Iftetbofc 

advantages which our course of Memory 
Training is sure to bring, if but ordinary 
application be given to it, the question in 
the mind will at once become, " Can I 
afford to be without it?" 

When it is realized that the benefits de- 
rived from our course are not fo<r a week 
or a year, but will 

LAST A LIFE TIME, 
no one can but feel that the money spent 
for the purpose of training their memory 
is one of the best investments of a life- 
time. 

CORRESPONDENCE 

with reference to the subject of memory 
training, or enquiries regarding our Method, 
is cordially invited, and will receive our 
prompt attention. A stamped and self- 
addressed envelope should be enclosed 
with all communications. 



tTbc flScmors Company 1Re\v |Jort« 



{Testimonials. 



From A. E. WinsJiip, Editor Journal of 

Education. 

Boston Mass., January 12, 1889. 

It gives me great pleasure to testify to 
the thorough reliability of John A. Shedd, 
authorof Shedd's Natural Memory Method, 
and to the great value of his system. It is 
as much above the tricks of mnemonics as 
science is above device, and as much more 
valuable than burdensome schemes of 
other methods as art is above artifice. 

Me owes it to himself to protect himself 
by the "agreement " plan, for by making 
it for his interest to teach it and advocate- 
it, he will eventually make it ofgreater use 
to mankind. 

Very respectfully, 

A. E. WINSHIP. 



Sbe&d'e IRatural Memory /IfcetboD 

From G. S. Fellows, M. A., Professor of 
Chemistry, Washington High School, 
Washington D. C, autlior of " Loisettc 
Exposed" "Memory System, New and 

ouir 

Washington, D. C, March 9, 18S9. 
Mr. J. A. Shedd. 
Dear Sir : 

The first lecture, "The Physical and 
Mental Qualifications of a Good Memory/' 
contains the best thought of all time, on 
this important subject. 

Your system, " The Natural Memory 
Method*' has the great merit of finding in 
the facts themselves, something by which 
to remember the date or number, without 
the insertion of extraneous ideas — the great 
disadvantage of the " Loisette System." 

Your figure alphabet, if such a term may 
be used, is certainly unique, and seem s 
capable of a far wider application than any 
yet devised. 

Very respectfully, 

G. S. FELLOWS. 



Gbc jfl&cmorE Company Wcw fforlu 



/•><'/;/ 2j//*h (7. Reveler, Principal^ Cleveland 

X or Dial SeJiGoL 

Cleveland, O., January 29th, 1889. 

After an examination of Shedd's Natu- 
ral Memory System, I can commend it to 
any who may need to use a system of 
mnemonics. It is simple, natural, and 
comprehensive, and commends itself upon 
acquaintance with it. 

ELLEN G. REVELEY, Principal 



From Walter C.Douglas, General Secretary 

Young Mens Christ an Association, Bos- 

ton, Mass. 

Shedd's Natural Memory Method has 
impressed me by its naturalness and sim- 
plicity. 

I came to the investigation of it with 
prejudice against all such systems, I be- 
came interested, I then entered into it as 
a mental recreation with much enjoyment. 
Finally its utility grew upon me. I believe 
that it will be found quite helpful in Bible 
study. WALTER C. DOUGLAS. 

Boston, March 4, 1889. 



SbcOD's Natural /Dbemor^ /flbetboO 



From Rev. H. A. M. Henderson, D. D., L 
L., D., the popular lecturer, pastor of 
Trinity M. E. Church, Cincinnati ; for- 
merly Superintendent of Public Instruc- 
tion, State of Kentucky. 

Cincinnati, O., January 4, 1889. 
I am familiar with the growth of Shcdd's 
Natural Memory System, and do not hesi- 
tate to say, that it is incomparably superior 
to any other. 

It will prove an invaluable assistant to 
all of weak memory, and an immense 
labor-saving, mind-conserving auxiliary to 
strong memory. 

As for the author, he is incapable of 
fraud, and may be trusted in any state- 
ment or agreement he may make. 

HOWARD HENDERSON, 
Pastor of Trinity M. E. Church, 
Cincinnati, Ohio. 



From H. P. Makechnie, A. M. y M. D. y 
Member of Somerville School Committee. 
Shcdd's Natural Memory Method was a 

revelation to me, I might say a revolution 



Zbe /fcemorg Company, IRcw JJorfc* 

for it swept away nian\' of the clumsy de- 
vices which I had used before to assist the 
memory. 

Nothing before has approached it in 
simplicity and efficiency. It helps us in 
places when the memory has had the most 
tiresome drudgery. 

I believe that a conscientious student 
with the system will far outstrip his com- 
petitors. In this age of labor-saving de- 
vices few can afford to be without it. 

H. P. MAKECHNIE, M. D. 
Somcrville, Mass., March, 18S9. 



From IV. F. Bradbury, Head Master Cam- 
Bridge Latin School. Author of Brad- 

bury s Educational Scries of Mathematics, 

etc. 

Cambridge, Mass., March 20th, 1S89. 
J. A. Shedd, Esq., 

Dear Sir : — Your memory method seems 
to me the best of an)- that I have ever ex- 
amined, for one who is trying to store in 
his memory for future reference many 
date 



SbcDD's Natural /IfcemorE /IfcetboD 

I cannot conceive of a better plan than 
yours. W. F. BRADBURY, 

Head Master. 



From U. J. Hoffman, President Hayivard 
Collegiate Institute. Antlior of " The 
Science of the Mind applied to Teaching." 
Faif field, 111., February 15th, 1889. 
The Memory Company, 
New York. 
Gentlemen : — I have investigated Shedd's 
Natural Memory Method, and wish to say 
that it is what it is claimed to be, a 
natural method. 

The system is very simple indeed, and I 
had no difficulty in learning it in an hour. 
It is eminently practical, and to learn it 
will repay any one who needs to store his 
mind with facts. The application of the 
method will not only accomplish the result 
sought for, but will also so strengthen and 
feet the power of memory that to re- 
member, will soon require an effort no 
longer. U. J. HOFFMAN, 

Presd't Hayward Collegiate Institute. 



XLbc Memory Company, IRcw J&orft. 

From Daniel B. Hager^ Ph. J)., Principal 
xte X or ma I School, Salem , Mass. 

Salem, Mass., March 20th, 18S6. 
Mr. J. A. Shccld, 

Dear Sir: — I think your system is the 
most ingenious of all the artificial systems 
designed to aid the Memory, with which I 
am acquainted. 

Yours Truly. 

D. B. HAGER. 



From Chas. F. 'Kirig y Director of The 
National Summer School. Author of 
'• Met /tods and Aids in Geography" Prin- 
cipal of Dearborn School, Boston, Mass, 
Boston Highlands, February 28th, 1889. 
Prof. J. A. Shedd, 

Dear Sir: — I have examined your memory 
m and consider it the best method of 
remembering dates yet devised. 

ichers of history will find it very 
helpful. 

Yours Trul\-, 

G V. KIN 



SbeDD's IRatural /I&emors /fcetboD 

Fom J.B.Gould, M. D., 

Somerville, Mass., February 28th, 1889. 
Mr. John A. Shedd, 

Dear Sir : — I have previously, at inter- 
vals of many years, tried to get an insight 
and interest into other systems of Mne- 
monics, and had turned from them with 
disappointment and incredulity, in regard 
to any system of Memory Aids so-called, 
being really and practically an aid to mem- 
ory. 

I consider that you have made a won- 
derful discover}- — it is wonderful for its 
simplicity and ease of acquisition, also for 
its numerous and diverse adaptations ; for 
it can, with equal facility, be called in aid 
for remembering all facts that may be ex- 
pressed by figures, whether in the study 
of History, Geography, the Sciences and 
tusiness affairs. 

If there be a science of Mnemonics, or 
artificial memory system, that can be easily, 
pleasantly and profitably applied by asso- 
ciation, I believe von have discovered and 



TLbc ZfcemotE Company, 1\cxv Jljorfc. 

developed that science, to a remarkable 
degree of perfection in your Manuals on 

tv Education of the Memory," or " ShedcTs 
Natural Memory Method." 

Wishing abundant success in securing 
from the thinking world an extensive in- 
vestigation and approval of your system. 
Yours Truly, J. B. GOULD, M. D. 



From Rev. Wm. A. Searlcs, S. T. D. 
Washington Heights, New York City, 

February 23d, 1889. 
The Memory Co. 

I thoroughly believe in your System, 
and unhesitatingly recommend it. It is a 
delightful study and of great value. 
Yours, 
WILLIAM A. SEARLES. 



From Henry F. Howard, Principal of Fair- 
mount School, Hyde Park, Mass. 
Hyde Park, Mass., January 28th, 1889. 
Mr. J. A. Shedd, 

ir Sir: — I have examined Shedd's 
Memory Method with some care, and I am 



SbcDD's Natural /Ifcemorg /nbetboD 



glad to bear testimony to its excellence. 
Although especially helpful to any one de- 
siring to remember and use dates, for- 
mulae and all numerical facts in History, 
Literature, or Science, its processes are so 
eminently practical and natural, that it 
must be of great educational value, in the 
cultivation of the Memory in all its varied 
uses. Like other good things, it will be 
best appreciated by those who use it most. 
HENRY F. HOWARD, 

Prin. of Fairmount School, 

Hyde Park, Mass. 



From Walter S. Parker, Principal Everett 
School, Boston, Mass., Manager Saratoga 
Summer School. 

Boston, March 22d, 1889. 
Prof. John A. Shedd, 

Dear Sir: — I am very much pleased with 
your " Natural Memory Method.'' 

Rightly used it will develop a strong 
memory. 

Yours Truly, 
WALTER S. PARKER. 



Zhc dBcmorfi Company, Mew Uotft. 



From a Student in the Union Theological 
Seminary. 

x York, December 7th, 18 
The Memory Co. 

Gentlemen : — Allow me to express the 
pleasure I have received from tk Shedd's 

Natural Memory Method." I have been 
benefited and entertained as well. The 

thod is simple, so simple indeed, that a 
child could learn the Key in less than an 
hour, and Prof. Shedd has put the Method 
in such clear and forcible terms, and in 
such an admirable style, that it will win 
friends rapidly. It is a system for every, 
body, the mind is not burdened with re- 
membering a complicated Key, with as 
many exceptions as there are rules. It is 
a . : natural, logical, psychological. 

pply it to remembering the smallest de- 
tail, from the number of a friend's resi- 
nce, to the facts and dates of Church 
History, indeed, the author has demon 
I its applicability to many branches, 
in the little volumes in which he makes the 
application of his System. 



SbeWa natural /ifccmon? ZlfcetboD 



I was sorry to close the last one, for they 
afforded me a chance for a review of many 
facts which I had learned once but had 

forgotten. 

Yours Very Truly, 
WILLIAM O. McELVEEN. 



From G. A. Southworth, Principal Prcscott 
School, Somerville, Mass., author of u Our 
Language, its Use and Structure" 

Somerville, Mass., February 23, 1889. 
u Shedd's Natural Memory Method," is 
a wonderful device for strengthening and 
assisting the memory. Its exceeding sim- 
plicity and naturalness, make it easily 
learned and applied. 

By its means, I find myself able to carry 
any number of numerical combinations in 
memory, ready for instant use. 

In all respects, it far surpasses any sys- 
tem of Mnemonics of which I have ever 
known or heard. 

Whoever learns and uses it, will never 
regret his investment. 

G. A. SOUTHWORTH. 



XLbc /Remote Company, IKcw lL>orft* 

From Rev. D. 0. Ferris. 

New York, February [8th, 1889. 
The Memory Co : — 

I have read the editorial in " The Journal 
of Education," and most heartily endorse 
it. For simplicity and effectiveness, your 
method far surpasses any of the schemes in 
this line of which I have knowledge, in its 
general application, and is destined to 
come to the front and maintain its position 
as Leader as an educative power. 
Truly Yours, 
DANIEL O. FERRIS. 



From M. T. Pr it chard, Master of Com ins 
fiool, Boston, Mass. 
Your memory method is simplicity it- 
self. I have learned the sys- 
tem, but have found it quite too cumber- 
;ie for practical purposes. By your 
tern I am enabled to keep in mind 
just what I need and to do it without any 
appreciable mental effort. 

M. T. PRITCHARD, 

March, l8{ Roxbury, Mass. 



Sbe&D's natural Memory ZlfcetboD 

From Rev. J. Wesley Johnston, Pastor 

Sixty-First St. M. E. Church, New York 

City. 

New York, March 25th, 1889. 

I know of nothing in the whole realm of 
mnemonics of such practical value as 
«' Shcdd's Natural Memory Method." It 
is simple, natural, easily applied, and capa- 
ble of use in almost every direction. 

I find it a great help in my general work, 
and the more I 'use it, the more thoroughly 
I appreciate it. Under this system the 
memory ceases to be a lumber room, but is 
instead a magazine stored with facts and 
principles ready for use at a moment's 
warning. 

After a careful examination and com- 
parison, and now after using it for quite a 
considerable time, I am glad to commend 
Mr. Shedd's system to the public in gen- 
eral, as well as students in particular. 

J. WESLEY JOHNSTON. 






Vtbc Aemorg Company, iftcw fforft. 

From John S. Hayes^ Principal Forster 
School, SomervilU) Mass, 

merville, Mass., March 5th, 1889. 
J. A. Shedd, Esq., 

1 U ar Sir: — It gives me great pleasure to 
say that, after a careful study of the several 

memory methods now before the public, I 
am prepared to say that your method has 
decided merits overall others with which I 
am acquainted, and its simplicity and 
naturalness must commend it to all. 

It seems to me, that you have discovered 
the correct plan upon which to work, and 
even a cursory examination, by the most 

ptical must lead them to the conclusion, 
that you have a method that everybody 
should possess and use. 

I trust it will meet with the success it so 
richly merits. 

Very Truly Yours, 

JOHN S. HAYES, 



SbeDD's natural Memory ZlRetboD 

From a pupil in the Nctv York City Normal 

College. 

New York City, December 3, 1888. 
The Memory Co., 

Gentlemen : — I am using ShedcTs Natu- 
ral Memory Method in my study of Gre- 
cian History at the Normal College, with 
great success. I also expect to realize a 
higher per cent, on American History, 
than I could possibly without its use, and 
with much greater ease. 

By actual test, I now memorize dates 
with your system in less than one-third the 
time spent in the old way, and with your 
method it will be almost absolutely impos- 
sible for me ever to forget them. 

The list of dates you give in American 
History are the identical ones used in the 
New York City Grammar Schools, and the 
Ancient History dates are the same as 
studied in the Normal College. 
Yours Respectfully, 

M. G. RUDDELL. 



ttbe /iftcmon: Company, iwcw Borft. 



From Rev. Merritt Hulburd, D. D. y Pastor 
Spring Garden St. M. E. Church, Phila- 
delphia, J\r. 

Shedd's Memory System is, in my judg- 
ment, the most ingenious, the most natu- 
ral, and the most useful of any system of 
mnemonics now before the American pub- 
lic. 

April, 1889. 

MERRITT HULBURD, 



From Joshua M. Dill, Principal Andrew 

School, Boston, Mass. 
Gentlemen : — 

Shedd's Natural Memory Method is by 
far the best system of mnemonics I have 
ever known. Indeed, I fail to see how 
there can be any better. 

Its extreme simplicity renders the ap- 
plication very easy and available to the 
student from the very beginning. 
Very Truly Yours, 

JOSHUA M. DILL, 
Principal Andrew School, 
ton, Mass., March 1st, 1889, 
Memory Co., New York. 



SbeDD's Watural /Ifcemorg /Ifcetbofc 



From O. W. Dimick, Master Wells School, 
Boston, Mass. 

Watertown, Mass., March 30th, 1889. 
Prof. J. A.Shcdd, 

Dear Sir: — I believe your method the 
best I have ever seen, and, although I 
have not yet tested its practical working, 
I think it might be very helpful, especially 
to one younger than myself. 
Yours Truly, 

O. W. DIMICK. 



From Rev. M. B. Chapman, D. D., Pastor 
First M. F. Church, New Haven, Conn. 
The memory method of Prof. Shedd 

seems to me to be very natural, simple 

and practicable. 

As an aid in the mastering of numbers 

and dates, I prefer this to any with which 

I am acquainted. 

MELVILLE B. CHAPMAN, 



From Rev. W. L. Phillips, Willccsbarrc, Pa. 
I think very highly of the Shedd Mem- 
ory System. It has much to commend it 



Cbc fl&cmorg Company, INcw Jiorli. 

in its naturalness and general utility, and 
is of the greatest service to all who desire 

et the most from their memory. 

WATSON L. PHILLIPS. 
April, 1SS9. 



From Samuel J. Bullock, Master Bunker 
Hill School, Boston, Mass. 

Charlestown, Mass., April, 1889. 
Mr. J. A. Shcdd, 

Dear Sir : — With regard to the merits of 
your system, permit me to say, that I be- 
lieve the use of your method at once aids 
the memory, and furnishes interesting and 
profitable exercise for other faculties. 
Truly Yours. 
SAMUEL J. BULLOCK. 



SbeDD's IRatural /Hbcmor^ /nbetboD 

JOURNAL OF EDUCATION 
Boston, Mass., Jan. 24th, iSSp. 
We have taken no part in the Loisette- 
Fellows-Pick-Appleby-Middleton memory 
controversy, because we have not thought 
the advantage to be had from any, or all 
systems of mnemonics, sufficient to make 
it of any interest to the world as to who 
originated them. The systems of the past 
have often required more effort to remem- 
ber senseless things, than would be re- 
quired to remember the desired things, 
and have been serviceable largely in ac- 
complishing tricks and feats, that one 
would never care for in life. Any system 
of mnemonics based upon sounds, upon 
having given letters stand for special 
figures is impracticable for every-day af- 
fairs or educational uses. Any system 
that requires the memorizing of unnatural 
combinations of words, such as " is apple 
you hear me," " at home is a year ago," 
" is by sun I say boys,'' etc., would seem 
too senseless for men of brains to dally 



XLbc tbcmoxv Gompans, flew )i>otft, 

with. So long as mnemonics meant any- 
thing of this kind, we merely examined 
them as curiosities ; but, within the past 

ir, John A. Shedd, of New York City, 
has discovered a purely original system 
which is high above any unnatural system, 
of mnemonics. 

It is so simple, that it may be under- 
stood in fifteen minutes ; so natural, that 
all its principles maybe learned in an hour 
by the dullest student ; so suggestive, that 
two hours' practice will make it easy to 
use it every day and almost literally, every 
hour of life; so comprehensive, that it 
adapts itself to various subjects and 
branches of knowledge. There is not a 
moment's drudgery in learning it, not a 
feather-weight's burden in remembering it, 
and no perplexity in applying it. It is 
educational and helpful, entirely apart 
from the memory phase of the subject. 
There is no occasion for a person to forget 
any date in history, biography, literature, 
geography, economics, text, chemistry, 



Sbe&Vs IHatural flbcmorg /HbctboD 

natural philosophy, mineralogy, addresses, 
etc., that he cares to learn. We regret 
that our honor makes it impossible to re- 
veal this method or art of memorizing. 



From the Phrenological Journal and Science 

of Health, March, 1889. 

In Mr. Shedd's method it seems to us 
there is a simplicity and naturalness that 
renders it very practicable and of service 
to any one whose brain centers are suscep- 
tible of education. 

Certainly the principles involved require 
no great effort to comprehend ; dullness 
as well as genius can see into them, and a 
little practice develop facility in their use. 

We have not been disposed to give 
much attention to memory methods, be- 
rause of the artificial and arbitrary features 
with which most of those brought to our 
notice have been burdened; but this of 
Mr. Shedd's commends itself, because of 
the absence of such encumbrances, and 
seems as simple at least as any ordinary 
spelling lesson. 



Zbc ftemoeg Company, flew E?orft. 

From ZiotCs Herald, Boston, Mass., Jan, 
i6th y r 

Those of <>nr Traders who have tried 
various landed systems of mnemonics, and 

found themselves confused and baffled by 
the complexity, unnaturalness and diffi- 
culty of the same, will be pleased to learn 
that a system has been devised which, 
starting with a key which can be learned 
in a few moments, will enable one to fix in 
memory every important date in biog- 
raphy, or history, or literature, and to mas- 
ter such easily-forgotten things as, for ex- 
ample, the value of foreign coins, atomic 
weights of chemical substances, the height 
of mountains, length of rivers, etc. There 
seems, indeed, to be no end to its range of 
application. The inventor of this system 
is Mr. J. A. Shedd. He called at our 
office last week, and in the course of half 
an hour, convinced us of the simplicity and 
practical utility of his method. He calls 
it " The Natural Memory Method." He 
has already worked out, for the benefit of 



Sbe&d'fl natural /Iftcmorg /IfcctboD 



his pupils, 1, 500 applications of his system, 
none of them strained or riduculous, but 
all significant of the fact to be retained, 
and embodying a vast store of information. 
Prof. Shedd is about to open in New York 
correspondence classes. 



EXTRACTS FROM TESTIMONIALS. 



"Your memory lessons furnish a com- 
plete mental gymnasium." 

" The method is simply invaluable to 
every earnest Bible student." 

" Its very simplicity makes it superior 
to the systems extant." 

"All who have the privilege of using 
your system in connection with their stud- 
ies, are to be considered most fortunate." 

" I have examined several memory meth- 
ods, but yours is the only one I could put 
to practical use." 

" It is simple, useful, natural. There is 
no drudgery about it. No complex ar- 
rangement of l Keys.' 



Zbc flScmon? Gompans, Iftcw fforlt 



" This lecture is brimful of valuable in- 
formation," 

" The more I examine your system, the 
more 1 admire it, see its helpfulness, and 
wonder at the attention you have given 
the subject." 

"Standing on its own merits, it is bound 
to command a high place in the minds of 
thoughtful people." 

" I have studied with much interest sev- 
eral memory methods, comparing them 
with the system discovered by Mr. Shedd, 
I am compelled to say that the comparison 
in every particular is greatly in favor of 
Mr. Shedd's system." 

n exceedingly interesting history of 
Mnemonics." 

11 Through this system the memory is 
wax to receive, as marble to retain.'" 

" No Sunday School teacher or student 
can afford to be without it." 

u The value is incalculable of any real 
aid by which we may economize our men- 
tal forces, and enable us to retain till the 



SbeOVa Natural dfcemorg /flbctboO 



close of life the full use of our memory. 
Your method is just such an aid." 

" Shedd's Natural Memory Method en- 
ables the student of History to retain a 
maximum of facts and dates with a mini- 
mum of labor.'' 

" The most comprehensive and concise 
lectures on the subject of memory training 
I have read," 

"Its simplicity is the characteristic 
which will bring it success." 

" Believing in the ' survival of the fittest,' 
there is every legitimate reason to suppose- 
that Shedd's Natural Memory Method will 
outlast the others." 

" Your method for studying biography 
is at once concise and novel." 

" The study of Geography is much sim- 
plified and accelerated by the application 
of your memory method." 

" I have made a careful study of your 
system, and derived great benefit there- 
from. Its great merit is its simplicity." 



Success in life depends largely on never forgetting. 

How to Strengthen 
the Memory; 

Or, Natural and Scientific Methods of Never 
Forgetting. 

By M. L. H0LBK00K, M. D. 




The book contains the following chapters i 



1.— Introductory. The Nature of Memory. 

2.— The Best Foundation for a Good Memory. 

3.— Memory and Nutrition ; Memory and Fa- 
tigue; Memory and the Circulation of the 
Blood; Quality of the Blood; Memory and 
Disease; Memory and Narcotics. 

4.— Exaltation and Degeneration of the Mem- 

5.— Memory and Attention. 

6.— Memory and Repetition. 

1— Memory and Associations, Links and 
Chains. 

8.— A Striking Example of Restoration of the 
Memory, and the Methods Employed. 

9.— Methods of Memory Culture for Schools. 
10.— Self-culture of the Memory. 
11.— Memory for Names and Its Culture. 
13.— Memory for Faces and Its Improvement. 



.—Memory for Places and Localities. 
.—Culture ot lie Musical Memory. 
.—Strengthening the Memory for Facts and 

Events. 
.—Memory for Figures and Dates. 
.—The Figure Alphabet. 
.—Tricks of Memory. 
.—How to Learn a New Language, or the 

Surest and Most Effectual Way to Ensure 

an Easy and Accurate Reproduction oi 

Ideas. 
,— Culture of a Memory for Words. 
. — Advice to Clergyman concerning their 

Memories. 
—The Lawyer's Memory. 
—Mastering the Contents of a Book. 
.—The Art of Forgetting and what to Forget. 
.—Abnormal Memories. 



PRICE BY MAIL $1.00. 



A FEW PRESS NOTICES. 

"We know a young man who is at present studying hard in a medical college, and more suc- 
cessfully than a few weeks ago. He read of this book in The WorIjD, a id ' ought a c^py, deter- 
mining to test the simple laws which Dr. Holbrook lays down in thk \ -iumo. We met tbib 
young man yesterday, and received a cordial greeting. He told us li©j';f'A. ">een abiding by Dr. 
- Holbrook's counsel for two weeks and found that he could .emembo'" " lectures given at hi? 
college and the matter of his text-books better than ever before. Wc * .ink it ir a duty incum- 
bent ou us to make this experience of our friend public, for we are ocrtain that many who hav 
delayed purchasing this volume will now make haste to become acquainted with the valuabl 
information therein contained."— New York World. 

" An admirable work."— New York School Journal. 

"Says much in few words."— Index 

" Gives much sensible and reasonable advice.— Cliristian Union. 

"Thoroughly scientific and practical - "—American Hebrew. 

"The rules and suggestions are excellent."— Golden Rule. 

"One chapter by Prof. Edward Pick, on 'How to Learn a New Language,' is of remarkable 
interest."— Palladium, New Haven. 

"It will prevent many school duties from becoming dry and uninteresting, and make them 
attractive and profitable."— Boston Advertiser. 

" ' How to Strengthen the Memory ' is an educational problem of the first importance, on 
which we have a thoroughly sound, sensible and entirely practicable book from Dr. M. L. Hol- 
brook, who has no pet theories to air, and no fanciful system of mnemonics to introduce. His 
methods are all philosophical and natural. They have been used time without end, and are 
methods on which bad memories have been made into good ones, and will continue to be as 
long as the human mind continues to be what it is."— Independent, New York. 

"Ought to be in the hands of every schoolboy, and many older persons could follow its in- 
structions to great advantage." — Western Methodist. 

"The suggestions for remembering facts, dates, figures, for learning a new language or 
music, for lawyers or clergymen commend themselves to our common sense.— Sunday Times. 

" We hope all our readers will try and read this book." — New Jerusalem Messenger. 



:fo:r sale b"5T 



THE MEMORY CO., 4 and 6 W. 14th St., New York City. 



From "Science^ a weekly journal of high authority on educ 
tional and scientific matters. 

TRAINING THE MEMORY. 
It was with this prejudice that we took up Dr. Holbrook's little bool 
but the perusal of the preface and the introductory seotions alone prove 
that for once at least a prejudice against books on training the memory wj 
unfounded. Dr. Hoi brook writes with a physiological and psychologic' 
knowledge of his subject, and he treats it in a plain, straightforward, coi 
nion sense way. After showing the physiological basis of memory, he dra\ 
the practical conclusion that health, a well-nourished brain and a health 
nervous system are the normal physiological conditions of a good memor 
The psychological conditions are strict attention to sensory impression 
repetitions of them, and the formation of chains of association for thei 
The value of association may be tested by any one who is foolish enough i 
doubt it, by making the test given by Dr. Holbrook on page 113, quote 
from Dr. Pick's work on training the memory. We ourselves have tried 
with several persons, and found it a most excellent and practical illustratior 
The practice of making notes of important matters is adverted to and con 
mended, even if the notes are at once thrown away, because the process c 
writing the fact, name or date down increases our attention to it, and deepen 
the original sense-impression. Dr. Holbrook gives wholesome advice to pe 
sons of weak memories, and shows how such may be trained to become ver 
retentive and accurate. A few judicious pages are given on the art of for 
getting, instruction in which is quite as necessary for that class of person 
who insist on overloading their memories with all sorts mental rubbish, as i 
instruction in remembering for those minds which seem to retain nothing. 

From the Boston Post. 
This book actually shows us how to keep our memories in good workin: 
condition and repair them when out of order. 



-^Fiom the Princeionian, of Princeton College. 

A multitude of suggestions and devices are given to aid and strengthen 
the mental pokers. The chapter on "How to Learn a New Language " makes 
very prominenjt the principles of association, a method entirely neglected in 
language study. There is not a dry or uninstructive page in the book. 
O 

From Hudson Tuttle, Author and Lecturer, Berlin Heights, Ohio. 
I have read your "How to Strengthen the Memory" with the greatest 
pleasure. Had I been its possessor in early life it would have been, through 
all the subsequent time, a most valuable assistant. I have tried the various 
systems professing to give aid and strength to the memory, but with unfailing- 
disgust. They are all cumbersome, and out of proportion to the result, as a 
columbiad fired at a sparrow. They train the memory so that little can be 
done with the method acquired. You give rule and methods which so assist 
that labor and time are not lost. 



IFOIE, S^ILIE ZB-5T 



THE MEMORY CO., 4 and 6 W. 14th St., New York City. 



36ook9 On fH>emor£. 

v's Memory: 

What it is and how to Improve it. Bv David Kay, F. R. G. 
wtnor of ll Education and Educators," etc. 

Cloth, 334 pp Price, $1.50 

Holbrookes How to Strengthcyi the Memory ; 

or Natural and Scientific Methods of Never Forgetting. 
I. L. Holbrook, M. D. Cloth, 161 pp. Price, 

s Practical Education. 

Chas. G. Leland, late director of the Public Industrial 

School Philadelphia, It treats of the development of 

Memory, the increasing quickness of perception, and train- 

the constructive faculty. 

Cloth, 12 mo., 280 pp. Price, $2 

Watts Imprcrocmcnt of tlu Mind. 

Edited by S. N. Fellows, D. D., Professor of Mental and 
ral Science, University of Iowa. The principles and 
most of the details of this educational classic will never grow 
old or be superseded, and are as fresh and practical as when 
first written. Cloth, i2 mo , 200 pp. Price. 

rv. 

Intellectual Improvement applied to Self- Education. 

O. be subject of memory treated from a 

phrenological standpoint. Cloth, 231 pp. Price, $1 

r-Gr anvil lc 's Secret of a Good Men; 

By J. Mortimer-Granville, II. D., author of " The Secr> 
a Clear Common Mind Troubles," etc., 

^how how the strength or weakness of the 
faculties employed in memory may be ascertained. 

Cloth, 80 pp. Price, .40 




Quick's How to Train the Memory . 

By Rev. R. H. Quick, author of " Educational Reformers." 
This book comes from experience, and is not a matter of 
practical theory. Much attention has been lately paid to in- 
crease the power of memory. Every scholar must make it 
part of his business to store the memon , hence he must 
know how to do it properly and according to the laws of the 
mind. Paper, 40 pp. Price, .15 

Fitctis Art of Securing Attention. 

By J. G. Fitch, M. A., author of 4I Lectures on Teaching." 
Already widely known as the most useful and practical essay 
on this most important part of memory culture. 

Paper, 39 pp. Price, .15 

Hughes Securing and Retaining Attention. 

By James L. Hughes, Inspector Schools. Toronto, Canada, 
author of 4< Mistakes in Teaching." This new edition has 
been almost entirely re-written, and several new important 
chapters added. Cloth, 1 16 pp. Price, .50 

The Cultivation of the Memory. 

A Teacher's Manual, prepared at the request of the Litera- 
ture Committee of the National Educational Society, Eng- 
land. A chapter on "Cultivating the Memory in Youth." 
By John S. Hart, L. L. D., author of "In the School- 
Room, •* is added. Cloth, 64 pp. Price, .50 

RiboV s Diseases of Memory : 

An Essay in the Positive Psychology. By Th. Ribot, author 
of M Heredity," etc. Translated by Wm. Huntington 
Smith. Cloth, 209 pp. Price, $1.50 

ANY OF THE ABOVE NAMED BOOKS MAILED, POST-PAID, ON 
ON RECEIPT OF PRICE. 

Zbe fIDemorp Co., 

4 and 6 West 14th Street \ 
New York City. 



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